{"product_id":"9784766408331","title":"争覇の経営戦略　製菓産業史","description":"菓子メーカー（森永・明治・ロッテ・グリコ・不二家）の創業以来の競争の歴史をたどりながら、各企業の経営哲学、製品開発、販売企画等を検討し盛衰のメカニズムを考察。新たな経営戦略モデルを模索する。","brand":"慶應義塾大学出版会","offers":[{"title":"Default Title","offer_id":48488371159344,"sku":"","price":3300.0,"currency_code":"JPY","in_stock":true}],"url":"https:\/\/www.maruzenjunkudo.co.jp\/products\/9784766408331","provider":"丸善ジュンク堂書店ネットストア","version":"1.0","type":"link"}