Unit One: The Salesmen
Chapter Page
1. Mankind is Noodlekind: Momofuku Ando 8
2. You make your own luck: Akio Nitori 14
3. Boss of Bargains at Don Quijote: Takao Yasuda 20
4. Young and Rich: Yusaku Maezawa 26
Unit One Review 32
Unit Two: The Designers
Chapter
5. Famous invention, unknown inventor: Shigetaka Kurita 36
6. Frugal spirit: Ingvar Kamprad of Ikea 42
7. “Quality comes first”: Tadashi Yanai 48
8. “Insanely Great”: Steve Jobs 54
Unit Two Review 60
Unit Three: The Entertainers
Chapter
9. Made in Japan: Akio Morita 64
10. The Culture of Cute: Shintaro Tsuji 70
11. Delight & Impact the World : Tomoko Namba 78
12. Research & Diversification at Yamaha: Genichi Kawakami 84
Unit Three Review 90
Appendix I
Practice with English Numbers 93
Appendix II
Questions with English Numbers 99